HANDSOME SYSTEM logo changed neutral style with sensuous modification of ‘S’ character

By Kwon, Yeon-soo (likegoo@chosun.com), Digital Chosun Updated: 2021-01-28 (Original article: http://digitalchosun.dizzo.com/site/data/html_dir/2021/01/28/2021012880057.html) HANDSOME’s “SYSTEM and SYSTEMhomme” have unveiled a new logo and slogan. Based on the brand’s direction that adds value to the chic style, the slogan “Life, Mix, Layer,” released with a neutral logo that sensibly transforms the letter ‘S’ meaning to think about how to enjoy life and join various lifestyles as well as fashion together. Meanwhile, in commemoration