By Hwang ,Hyeon-wook (firstname.lastname@example.org), Apparelnews
(Original article: http://www.apparelnews.co.kr/news/news_view/?idx=186458)
10th Anniversary, Unique Collaboration
Delivering new images through a virtual exhibition
In commemoration of the 10th anniversary of the modern vintage casual “FrizmWORKS,” Garments (CEO Hwang, Ho-jun, and Ahn, Jong-hyuk) launched a collection of 10 brands in collaboration with Musinsa alone, and a virtual exhibition was held.
The purpose of this collaboration is to archive brands that had started together in the street fashion market and have been connected with them, by showcasing its unique brand image through virtual exhibitions.
Participating brands in this exhibition are ‘AgingCCC’, ‘ELK’, ‘mazi untitled’, ‘Quietist’, ‘Romantic Crown’, ‘Saintpain’, ‘Urbanstoff’, ‘USS2’ with products ranging from leather, bags and from street brands to ‘357 Partment’ for art toys to photo studio such as ‘PG Studio’ being part of this exhibition.
As for the collaborative product, FrizmWORKS’ signature bandana fabric and the characteristics of each brand were used to release one item for each brand. FrizmWORKS is responsible for stocking all of the products.
This exhibition is characterized by the introduction of collaborative collections in a virtual space rather than offline.
With the creation of a virtual exhibition space alongside ‘VEHINDESIGN’, a 3D virtual exhibition platform, you can check the collaboration products and the 10 years of FrizmWORKS’ collection at a glance.
After the 10th anniversary, FrizmWORKS’ goal is to continue to grow and expand its brand portfolio. With 28% growth in the first half and steady growth in the second half of its existence, the company is planning a brand-new business with a different image from the previous one.
English translation by Achuina Pamei