By Kwon, Yeon-soo (likegoo@chosun.com), Digital Chosun

Updated: 2021-01-28

(Original article: http://digitalchosun.dizzo.com/site/data/html_dir/2021/01/28/2021012880057.html)

HANDSOME’s “SYSTEM and SYSTEMhomme” have unveiled a new logo and slogan.

Based on the brand’s direction that adds value to the chic style, the slogan “Life, Mix, Layer,” released with a neutral logo that sensibly transforms the letter ‘S’ meaning to think about how to enjoy life and join various lifestyles as well as fashion together.

Meanwhile, in commemoration of this, HANDSOME will present an art project with 20 artists including Noh, Sang-ho, 275C, and Hashishi Park. Twenty artists reinterpreted the slogan ‘Life, Mix, Layer’ in their own way, expressing the energetic moments encountered in daily life or the elegant and stubborn attitude in their own works. These works will also be exhibited online, which can also be viewed in AR Virtual Gallery.

This art project will be available from the end of January through the nationwide system, SYSTEMhomme stores, official Instagram page, and the February issue of Harper’s Bazaar.

English translation by Achuina Pamei